WHO IS THIS BOOK FOR?
GOING GLOBAL Building a world-wide branded business aims to assist entrepreneurs establish a global branded business delivering value-added products and/or services to businesses or consumers in multiple countries. Many different aspects of business have to be addressed to embark on this journey. Accordingly, the book covers these areas to provide the reader a set of principles to consider if they are contemplating a worldwide business model. Examples are drawn from the authors success with Manuka Health New Zealand to illustrate one way of achieving a global business. The intention is to stimulate the readers thinking to help them create a business model appropriate to their situation.
The reader is provided with a framework to help develop a business model capable of competing in many overseas markets. Kerry Paul provides the reader the benefit of 45 years business experience including three start-ups.
This book is organised into eleven chapters, following the Introduction. A total of 226 pages. Each chapter deals with a major topic fundamental to establishing a global business. Nevertheless, all topics must be addressed along with their interconnections to be able to establish and operate an international business.
11 Chapters
Strategy Development
Building a Successful Business
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WHAT DOES THIS BOOK COVER?
This book is organised into eleven chapters, following the Introduction:
1
Introduction
Each chapter deals with a major topic fundamental to establishing a global business.
2
Getting Started
Presents the key elements to be considered when starting a business.
3
Strategy Development
Describes what strategy is and how it is greater than the sum of capabilities which underpin it.
4
Securing Investment and Establishing Governance
Explores the rationale behind securing investors and the obligations which go with taking responsibility for their investments.
5
Engaging Employees
Discusses the wide-ranging number of issues involved in recruiting and motivating staff.
6
Managing the Competitive Environment
Describes the importance of creating differentiation to compete successfully globally.
7
Building the Brand
Outlines the elements required to be assembled to start the continuous process of building a global brand.
8
The Role of the New Zealand Market
Shows the benefits to be gained by making the domestic market a high priority when starting a new business.
9
10
Managing a Global Distribution Network
Sets out to provide the reader with a framework of all the elements needing to be addressed.
Innovation Platform
Outlines the approach taken in Manuka Health to produce a new generation of high-value products.
11
Competing through Supply Chain
Demonstrates how the design and operation of the supply chain plays a critical role in building a company's brand.
12
Exit Strategy and Sale Process
Outlines the options available to the owners to sell their business, clarity around the factors driving the exit decision.
$50
Free Shipping within New Zealand
For international shipping enquiries please contact:
Kerryjpaul@gmail.com
WHO IS KERRY PAUL,
THE AUTHOR?
Kerry’s initial career was focussed on strategic management having senior roles in New Zealand Dairy Group (14 years) and AFFCO (almost 2 years). Both positions focussed on developing capabilities from farm through to international markets. For the following six years Kerry worked with scientists in commercialising biotechnologies resulting in a number of start-up businesses and out-licensing.
Kerry Paul is the Founder CEO of Manuka Health New Zealand. In less than 10 years a start-up global branded business of New Zealand natural health products was established and was selling into a distribution network of 45 countries with annual sales $73 million and employing more than 120 employees. This experience, along with his career in the globally focused dairy, meat, and biotechnology industries, is drawn upon by Kerry to provide the reader with background to help them in developing a global business.
WHAT DO THE REVIEWERS SAY?
Kingsley Field
January 2024
As a writer and author, the editing of Going Global – Building a world-wide branded business has, for me, been both an eye-opener and a very interesting assignment. Having worked with author Kerry Paul on his earlier book of family history, I was aware of his intense energy, his drive to get projects moving, and his multifaceted approach to whatever he sets his mind to. And he has certainly used all those considerable skills in putting together the broad range of information and detail necessary to fully describe just how to go about building a business from a standing start to become a significant player in world markets. More remarkably, he shows how it can be done in less than a decade. The story of Kerry’s Manuka Health business and its astoundingly rapid international success is widely known. Now, in this book, he provides step-by-step detail of what to do – and what not to do – in establishing a business, the selection of personnel at all levels to make it work properly, the processes involved in marketing, branding, rapid and reliable production and supply of products, taking it all to the international stage, and how to cope with competition. It is a publication which will not just appeal, but will also be of substantial value, to others contemplating or who are already on the road to going global with a business. This story of the Manuka Health range of goods, which began from very modest operations in Te Awamutu and in less than 10 years became sought-after products world-wide, is both fascinatingly informative and a powerful guide that may well become a standard reference on the correct methods necessary to build and run a successful international business.
Anna Moroz
January 2024
The book brilliantly presents step-by-step guidance on building a global business in less than a decade, it is truly remarkable and invaluable. From personnel selection to marketing, branding, production, and global expansion, every aspect is meticulously covered, making this book an indispensable resource for both aspiring and established entrepreneurs. The tale of Manuka Health's rapid rise from humble beginnings to global prominence is not only captivating, but also serves as an inspirational blueprint for anyone looking to succeed on the international stage.
I have read literally hundreds of bussiness books, and yours is far the best laid out and organised book I have seen. Written by someone who has actually been there and not by some academic. Good job!
Phil North, Waikato
February 2024
$50
Free Shipping within New Zealand
For international shipping enquiries please contact:
Kerryjpaul@gmail.com